Digital Marketing Manager

16 июля 2020    56
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Требования

  • Bachelor’s degree in Marketing or relevant field.
  • Fluent English.
  • A minimum of 5 years’ experience in a digital marketing or advertising position.
  • In-depth knowledge of various social media platforms, best practices, and website analytics. Demonstrable experience with email marketing, lead generation and SEO.
  • Highly creative with excellent analytical abilities.
  • Outstanding communication and interpersonal skills.
  • Up-to-date on the latest trends and technologies in digital marketing.

Задачи

  • Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
  • Develop and monitor campaign budgets.
  • Plan and manage our social media platforms. Manage paid social campaigns, basically Twitter, LinkedIn, Facebook, Quora, etc.
  • Identify the latest trends and technologies affecting our industry.
  • Manage paid search campaigns — Google Ads — as well as other Google ad products (e.g. Google Display Network, YouTube).
  • Build SEO practice, focusing on website traffic optimization.
  • Build and run PPC campaigns to increase web traffic.
  • Provide tactical execution of marketing campaigns designed to generate advertiser leads.
  • Coordinate and execute paid media operations for marketing stakeholders.
  • Work collaboratively across teams to provide analysis that will support key initiatives.
  • Troubleshoot and QA campaigns, workflows, data issues, and other marketing ops functions.
  • Perform other lead generation-related activities as needed.
  • Analyze marketing channels to drive ROI across SEM, Social, and Display channels and help define channel attribution models.
  • Isolate optimization points per campaign and collaborate with the vendors and engineering teams to build out A/B testing components.
  • Establish marketing campaign dashboards/reports that lead to actionable insights and recommendations and automate where possible.
  • Develop thoughtful campaigns supported by data that back out into the KPIs.

Условия

  • Flexible working hours.
  • Friendly team of cool specialists.
  • Compensation of fitness and VHI.
  • Training at the expense of the company.
  • Registration according to the Labor Code of the Russian Federation.

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