- Develop and manage a content calendar aimed at growing awareness of Leadfeeder, increasing traffic to the website and supporting marketing acquisition goals.
- Analyse what content is driving traffic increases to help us meet our acquisition goals and make proactive decisions on what content we should be creating.
- Manage the planning of current content production, focusing on the blog at first, and expanding to other types of content later.
- Refine Leadfeeder's editorial style and work with other writers to deliver a consistent voice to users.
- Ensure SEO is taken into consideration at the beginning of the content planning and creation process, with the aim of producing content that can attract high-quality links and traffic at scale.
- Own KPIs and regularly report on the success of content initiatives. Use findings to continue to iterate and improve content strategy.