EMSOW is an innovative leader in the diagnostic imaging software industry, specializing in providing a comprehensive SaaS product for storing diagnostic  images, scheduling reporting and RCM at one cloud-based platform. We are on a mission to empower medical diagnostic imaging providers to excel in delivering quick and accurate results while increasing financial output through our integrated billing system.

We are looking for a talented and driven Digital Marketing Manager to join our team and help us achieve omnipresence in our SaaS niche.

Key Responsibilities:

1. Install and manage retargeting pixels and ads on Meta, LinkedIn, and Google Display Network.
2. Build and manage outbound email lists, creating custom audiences on Meta, LinkedIn, and Google Ads.
3. Create and manage Lookalike Audiences to target similar prospects.
4. Conduct A/B testing and optimize marketing campaigns using analytics tools.
5. Coordinate outbound email campaigns and collaborate with the sales team.
6. Manage Google Search Ads, Display Ad Retargeting, and YouTube video ad retargeting.  

Familiarity with the following:

1. Retargeting:
Meta: Facebook Ads Manager
LinkedIn: LinkedIn Campaign Manager
Google Display Network: Google Ads

2. Outbound Audience Matching:
Email List Building: Seamless.ai, Apollo.io, Uplead, ZoomInfo, LinkedIn Sales Navigator
Custom Audience Creation: Facebook Ads Manager, LinkedIn Campaign Manager, Google Ads Manager

3. Prospect Lookalike List:
Lookalike Audience Creation: Facebook Ads Manager, LinkedIn Campaign Manager

4. Ongoing Optimization:
A/B Testing and Optimization: Google Optimize, Optimizely, VWO
Analytics and Tracking: Google Analytics, Facebook Analytics, LinkedIn Analytics

5. Integration with Outbound Marketing:
Email Marketing and Automation: Reply.io, Outreach, YAMM
Sales Navigator: LinkedIn Sales Navigator
Outsourcing: Revenue Accelerator

Requirements:

• Proven experience as a Digital Marketing Manager or similar role.
• Strong knowledge of retargeting, custom audience creation, and lookalike audience strategies.
• Proficiency in using Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads.
• Experience with email marketing tools.
• Analytical mindset and strong communication skills.
• Ability to work independently and as part of a team.
• Bachelor's degree in Marketing, Business, or a related field is preferred.

We Offer:

• Competitive salary and benefits package.
• Opportunity to work with a dynamic and innovative team.
• Career growth and development opportunities.
• Flexible working hours and remote work options.
• Access to ongoing training and professional development resources.

When applying for the job, please make sure to provide a short Cover letter describing your relevant experience and telling us what makes this job interesting to you. We look forward to hearing from you.