Amasty is a leading Magento extension builder that helps thousands of retailers scale their businesses to the next level. For 13+ years, we are in step with e-commerce, spotting emerging problems, and developing new solutions to address them. Today our client can pick from 280+ extensions and services for all kinds of retail needs. Proud to have worked with Canon, eBay, Blizzard, Nestle, we wish to stress that we value our business partners regardless of the company size or specialization.

And now we are seeking an experienced Product Marketing Manager to strengthen our team!

Responsibilities:

• Launch products on various e-commerce platforms (Shopify App Store, Wix, Ecwid, etc.), prepare their presentations, and necessary materials for market entry.
• Develop and enhance products: analyze the market and competitors, assist in developing and implementing product marketing strategies.
• Explore and test new promotion channels.
• Execute operational tasks (product updates, guide and screenshot creation, page enhancement, etc.).
• Analyze product data and propose ideas to improve performance.
• Test product hypotheses to impact key product metrics.

 Requirements:

• Proficiency in English at an upper-intermediate level or higher.
• Minimum 1 year of experience in Product Marketing Specialist / Marketing Specialist / Marketing Manager Shopify position.
• Minimum 1 year of experience with Shopify App Store or experience in App Store Optimization.
• Understanding of key unit economics metrics and ability to work with them (conversion rate, lifetime value, acquisition cost, retention rate, etc.).
• Skills in working with Google Analytics or other analytics systems.
• Knowledge of creating compelling content, principles of product and landing page optimization, and experience in building landing pages.
• Ability to perform marketing analysis of competitors and market using various methodologies (benchmarking, SWOT, PEST, etc.), assess demand, formulate product positioning and sales strategy, ability to formulate pricing strategy, and build a portrait of the target audience.
• Customer-oriented mindset - ability to identify customer needs, analyze market data, and draw conclusions based on data.
• Ability to work with large volumes of information, instructions, and checklists.
• Ability to work in a team to achieve results.

 Preferred:

• Understanding of product development cycle (Scrum/Kanban).
• Understanding of digital marketing methods and tools.

 If you meet these requirements and are excited about the opportunity to join our team, please submit your resume and cover letter. We look forward to hearing from you!