We are a Retention and CRM team dedicated to forging a forward-looking customer loyalty strategy for our brand. Our project backlog spans essential needs to highly ambitious goals. We're in search of a visionary CRM professional eager to integrate into our team and apply their contemporary marketing expertise to real-world challenges. We stay abreast of market trends, adhere to CRM framework standards, and seek a collaborator who can help us bring our most audacious ideas to reality. A primary role responsibility is the enhancement and refinement of gamification elements within the customer journey, leveraging our existing platform.

Team size and structure?

300+

For which tasks (responsibilities)?

• Planning a calendar of gaming activities;

• Development and launch of Free2play games and all game scenarios;

• Setting technical tasks for creative materials;

• Planning and sending communications within the framework of gamification (sms, email, web/mobile-push, call center, in-app);

• Generating campaign effectiveness analytics and searching for growth points;

• Searching and testing hypotheses for improving existing mechanics;

• Calculation and planning of the bonus budget;

• Search and implementation of new gaming products.

What kind of professional are we looking for?

• Experience in the gaming industry or experience with gamification in iGaming;

• Knowledge of current trends in gamification of the customer journey;

• Experience in designing a sustainable game economy and game balance with elements of one-time and regular tasks, levels, inventory, tournaments, store, customization and more.

• Experience with ESP/CRM/CDP systems;

• Understanding of how marketing mechanics work in betting and gambling;

• Analytical skills. Experience in building game analytics, knowledge of key gamification metrics, ability to work with data in Excel is required (VLOOKUP and Pivot tables);

• The ability to dive into database segmentation and look for leverage at various stages of the conversion funnel;

• Knowledge of general retention metrics and direct communication channels;

• From 3 years of experience. If you haven’t reached 3 years yet, but have experience in everything described, you should respond;

• English at the Upper Intermediate level and above (you must be able to communicate with contractors and set technical specifications).
  
  KPIs for the probation period

  1. Initiate a basic gamification scheme for new clients, conduct an A/B testing, and document an increase in first-purchase conversion rates within the test group.

  2. Successfully package and market a game as an independent marketing initiative, ensuring over 50% of users are recurrently engaged with each launch.