CSGORoll, a gamified skins trading platform, is the market leader in the industry with over 1 million active users. Currently serving North America and Europe, this platform aims to expand to non-English markets as well, bringing a unique gamified experience to users around the world. First launched in 2016, CSGORoll went through a rocket ship growth since the announcement of the CS2 game. The revenue has soared to new heights, surpassing our current headcount. Up until now, we have been relying on intuition alone, without data. Shocking, right? Now, it's time to take things up a notch. Picture this: improved operational procedures, visionary senior leadership, venturing into new non-English speaking markets, cutting-edge product development, turbocharged SEO, and eye-catching paid ads. We welcome you, a skilled professional to bring your skills to the table and bring the company into a whole new league with us!
🚀 Your mission as a Chief Marketing Officer!
As the Chief Marketing Officer, you will be the most senior person in the marketing department for CSGORoll, reporting directly to the CEO. You will lead the strategic direction of the marketing efforts and be responsible for evaluating the current team and business to develop and implement effective marketing strategies.
What you’ll be doing:
Developing and executing a comprehensive marketing strategy aligned with business goals and growth objectives within 30/60/90 days, starting with a rough draft, progressing to a final draft, and culminating in an approved budget and team structure.
Spearheading a comprehensive evaluation of the current marketing team and business strategies.
Overseeing various marketing channels including influencers/affiliates, content marketing, social media, paid media/PPC, ATL efforts, events, partnerships, PR, SEO, brand management, and collaborations with external media companies.
Utilizing extensive experience in influencers and content marketing to drive brand visibility and engagement.
Analyzing and optimizing marketing performance metrics, with a strong focus on ROAS and cohort LTV/CAC ratios.
Managing business development deals ranging from third-party marketing tool agreements to collaborations with A-list celebrities.
Building, leading, and mentoring a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
Overseeing the development and implementation of brand campaigns, ensuring a strong and consistent brand image.
Monitoring market trends and competitor activities to refine and enhance brand positioning.
Establishing and monitoring key performance indicators (KPIs) to measure the effectiveness of marketing strategies.
Utilizing data-driven insights to optimize campaigns, improve ROI, and drive continuous improvement.
Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.
Minimum of 8-10 of experience in leadership marketing roles with a focus on the tech industry.
Demonstrated success in developing and executing comprehensive marketing strategies that drive brand awareness and development.
Excellent leadership, team management, and communication skills, and experience in building and scaling substantial marketing teams.
Analytical mindset with proficiency in using data to drive strategic marketing decisions.
Proven track record in influencer marketing and content marketing.
Ownership of P&L responsibilities, including experience managing very large marketing budgets.
Demonstrated success in leading growth strategies for businesses with over 1 million users.
It will be good if you have:
Experience in the iGaming industry
Passion or knowledge in esports, particularly CSGO/CS2.
MBA qualification.