Marketing

Junior ASO Specialist Full-time

We are BoomBit, a leading Mobile Gaming company with a global audience of millions of players and over 1 billion downloads of our games since our inception in 2010. Our main games from the BoomBit Group include Hunt Royale, Dancing Line and Ramp Car Jumping. We’re a game developer and a publisher. With over 320 employees, we cover games of nearly any genre in the free-to-play (F2P) model on iOS and Android, and also on the Nintendo Switch. 

We have experts across publishing, user interface/experience (UI/UX), game design, monetisation, user acquisition (UA), creative, business intelligence (BI), quality assurance (QA), LiveOps, art and game development spread across and are continually looking to strengthen our team.

For which tasks (responsibilities)?
  • Optimizing and updating game descriptions (keywords) on mobile stores according to latest market research

  • Creating ideas of graphic materials on mobile stores according to latest market research

  • Communicate with business leadership and present recommendations

  • Monitor app store performance metrics

  • Optimize app store visuals, including screenshots and icons, to increase conversion rates

  • Run and control A/B tests

  • Collaborate with marketing and product teams to ensure a holistic approach to app promotion

  • Help craft compelling app store descriptions that resonate with target audiences and rank well in search

What kind of professional are we looking for?
  • Advanced organization of work

  • Advanced communication skills

  • Basic mathematical/analytical skills

  • Very good knowledge of English (spoken and written)

  • Good knowledge of MS Excel or Google Sheets

  • Basic knowledge of Google Analytics, Google Insights for Search 

  • Familiarity with AppStoreConnect and GooglePlayStore

  • Experience with marketing art tasks

  • A basic understanding of marketing principles

  • A passion for mobile apps and a keen eye for detail

  • The ability to multitask effectively and manage your time efficiently

  • Strong analytical and problem-solving skills

  • A proactive and results-oriented mindset with a hunger to learn and experiment

Nice to have: 

  • Keen interest or passion for understanding consumers’ social gaming behavior and tolerance for ambiguity

  • Familiarity with app store ranking algorithms (Google Play Store Optimization Guidelines, App Store Optimization Guide for Developers)

  • Experience with keyword research and competitor analysis

Overview

  • Employer: BoomBit S.A.
  • Job Title: Junior ASO Specialist
  • Published: 7 months, 3 weeks ago
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