We are seeking a highly skilled and experienced Market & Competitive Intelligence Analyst to join our team. As a Market & Competitive Intelligence Analyst, you will play a crucial role in providing valuable insights into the mobile games market, with a particular focus on social casino games. Your expertise in data visualization, user research methodologies, and your deep understanding of the gaming industry will be essential in shaping our strategies and decision-making processes.
Market Research: Conduct in-depth research and analysis of the mobile games market, with a specific emphasis on social casino games. Stay abreast of the latest industry trends, consumer preferences, and competitor activities to identify opportunities and challenges.
Data Visualization: Utilize your data visualization skills to present complex data sets and research findings in a clear, concise, and visually appealing manner. Create reports, dashboards, and presentations that effectively communicate key insights to various stakeholders.
Competitive Analysis: Monitor and assess the performance of competing products in the mobile gaming market. Identify strengths and weaknesses, as well as emerging trends, to inform our product development and marketing strategies.
Cross-functional Collaboration: Collaborate with product teams, marketing teams, and executives to provide actionable insights that drive business decisions and roadmap decisions. Act as a key resource for strategic planning and product development discussions.
Industry Expertise: Possess a profound comprehension of the mobile games market, social casino games market, and the wider gaming industry. Present and socialize insights, findings, and expertise to guide leadership and engage key stakeholders.
Experience in market research and data analysis, with a focus on the mobile games market
Upper-Intermediate/Advanced English (daily communication);
Deep understanding of mobile game features, trends, and drivers of success;
Experience in the social casino games market is highly desirable;
Ability to formulate hypotheses, validate with data, and translate insights into actionable strategies. Strong problem-solving skills and the ability to think critically and strategically;
Strong data visualization skills using tools like Tableau or similar;
Advanced proficiency in statistical analysis and modeling techniques;
Excellent communication skills, both verbal and written, with the ability to present complex data in a clear and concise manner;
Highly attuned to key trends in the mobile gaming industry and a commitment to staying updated on these;
Experience working with both market data vendors (Data.ai, Game Refinery, Liquid & Grit etc.) and user research tools (Survey Monkey, Playtest Cloud, Alchemer etc.) is a big plus;
A well-established industry network;
Genuine interest in mobile games.