Values Value is a recruiting company specializing in gamedev, seeking a CMO for one of our clients, a product company that develops the best MMO Sandbox action game for mobile devices. Currently, the company's project boasts an audience of over 15 million users.
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Development and implementation of marketing strategy aimed at achieving company goals.
Establishment of systematic and efficient operation of the marketing department.
Effective management of 6-7 digit monthly budgets.
Development of UA strategy. Testing and optimization of channels.
Establishing a creative department and implementing procedures for creating and testing creative materials.
Strategic development of Incent, Google Ads, Applovin, Ad Networks directions.
Planning and development of Influence marketing strategy.
Monitoring the implementation of the strategy with Influencers.
Scaling the project to Tier-1 countries.
Organization of professional development for the team.
Good English knowledge, at least – Intermediate level.
Experience as a CMO in mobile marketing for at least 5 years.
Experience in building a marketing department from scratch.
Handling large budgets.
Understanding of key metrics for analyzing the effectiveness of advertising campaigns.
Experience in establishing a creative department and setting up processes for creating and testing creatives.
Understanding of primary traffic optimization approaches.
Would be a plus:
Experience in influencer marketing.
Responsible
Proactive and energetic
Effective communication of ideas and results
Creative
Investments from the largest gaming fund with great expertise in games.
An ambitious, new project in the genre.
Building a marketing department from the ground up.
Opportunity to participate in decision-making regarding the development of the project.
Compensation for sports and specialized training expenses.
Salary and bonuses (to be discussed individually).
Flexible working conditions and a flexible schedule.
Remote work.