We are Belka Games. Our company is one of the 20 highest-grossing game developers in Europe according to data.ai, and our audience recently surpassed an important milestone of 110 million players.
Defining vision and shaping growth strategy, both for advertising channels and for different activities of User Acquisition (attribution, retargeting, fraud, etc.)
Making key decisions on UA development
Managing the development of user acquisition algorithms in key channels, and controlling (producing) the relevance, correct usage and efficacy of those algorithms
Assessing the growth potential of source of traffic based on the company's business goals
Developing criteria for success and performing the assessment of work to ensure that the results of user acquisition are transparent and correspond to the approved KPI
Establishing that all user acquisition activities either conform to pre-established purchasing algorithms or are part of an approved test with a clear and achievable goal
Defining priorities under which mini teams developing separate channels/UA parts will perform tasks
Working autonomously with data—launching, analyzing and interpreting the results of advertising campaigns
Experience working in a similar role
Analytical mindset, experience working with marketing analytics tools
Flexible critical thinking
Proactive with leadership qualities
Basic managerial skills
Upper Intermediate level of English to communicate with partners
What we'd likе:
Experience working on products in the casual genre with different types of monetization and at different stages of development (growing/mature)
Experience working with social media (Facebook, TikTok, Snapchat, Twitter, etc.)
Remote/hybrid options: you can work at our offices in Vilnius, Lithuania, Limassol, Cyprus, Tbilisi, Georgia, or Budva, Montenegro, or you can work remotely — you just need to be available during business hours
Professional growth: we offer English lessons with an instructor, pay for trips to professional conferences, and partially reimburse employees for education
Flexibility: sometimes you just want to try something new. We get it, so we'll support you if you decide you want to switch to a new position, role, or project
Teamwork: we value the expertise of every member of our team, so we really listen to each other
Data-driven decision-making: all our product-related decisions are ultimately based on metrics, not subjective feelings
Plus all the standard stuff: official employment, health insurance, and partial reimbursement for your gym membership