Organizing the team's work and internal processes;

Recruiting and training media buyers, team formation;

Increasing traffic and managing acquisition efficiency;

Traffic analysis and ROI optimization;

Searching for new traffic sources;

Developing new strategies to improve click-through rates and conversions;

Managing creatives: analyzing the effectiveness of different creatives;

Optimizing key metrics (CPA, ROI, CTR, conversions);

Analyzing competitors’ activities and proposing strategic solutions;

Being responsible for the growth of key performance indicators and department profitability, planning strategic steps;

Participating in PnL formation and departmental budget planning.

At least 3 years of experience in the gambling vertical;

Experience managing large budgets ($30,000+);

Strong analytical skills and experience working with analytics tools (Google Analytics, Power BI, etc.);

Understanding of key performance metrics used in media buying (CPA, ROI, CTR, conversions);

Solid economic knowledge (e.g., understanding how PnL is formed, experience in its development and optimization);

English proficiency at B2 level or higher.