PIN-UP Global is an international holding company specializing in developing and implementing advanced technologies, B2B solutions and innovative products for the iGaming industry.

We ensure certification and licensing of our products, providing customers and partners of the holding company with high-quality and reliable solutions.

PIN-UP Global is represented in seven countries (Cyprus, Ukraine, Poland, Kazakhstan, Armenia, Peru, Malta). The holding’s headquarters is located in Cyprus.

The mission of PIN-UP Global is to improve and develop products for the iGaming industry.

We are looking for a creative Content Manager for our team.

What are you working on?

• Genres: Sports, Casino
• Platforms: Mobile, Browser, Social, iOS, Android

For which tasks (responsibilities)?

• Develop and execute a social media content plan aligned with the SMM strategy and overall marketing goals;

• Follow Esports news, sports, events, starts, tournaments;

• Filling out calendar&trends, helping with local content and matches;

• Creating content in adherence to the SMM strategy;

• Creating tasks in Jira for Design for local and shared content, memes, news and reels;

• Creating copy for the posts and creating new gaming mechanics for approve;

• Ensuring high quality (relevance, expertise, company tone of voice, high-quality creative visuals) and timeliness;

• Collaborate closely with the team and other departments to create integrated and impactful cross-channel campaigns;

• Stay up-to-date on the latest social media trends and best practices, including those specific to the gambling and betting industry;

• Conduct analytics and research on content, algorithms, game mechanics, social media metrics, competitor data, and ad campaigns to improve efficiency;

• Prepare detailed reports based on findings and performance assessments;

• Contribute to a positive and productive team environment by demonstrating respect, empathy, and open communication.

What kind of professional are we looking for?

• Experience in SMM 1+ year;

• Experience in content creation 2+ years: copywriting (news, announcements, etc.), technical tasks for designers, search for newsworthy events, creation of memes, etc;

• Esports knowledge | CS & Dota (knowledge of history, news, teams, players, championships, etc.);

• Speaking and writing Russian fluently, English B1-B2 for speaking and writing;

• You’re up-to-date with all trends, allowing you to hype 24/7;

• You can easily distinguish cringe from cool;

• Level 69 meme-archivist;

• Profound expertise in top-notch visuals;

• Basic knowledge of graphic design: composition, typography, colors;

• You know how to manage your time, focus, and prioritize based on business goals;

• You have moderate impostor syndrome, which helps you constantly analyze and improve your work.

Will be a plus:

• Experience in iGaming;

• Experience working with Esports teams & organistaions;

• Skill in Photoshop / Figma;

• Rap and breakdancing skills.

What is important for us in a person?

• Team player;

• Be open to feedback and communication;

• Easy going;

• Have a good sense of humor.