For which tasks (responsibilities)?

IGaming product is looking for a talented QA CRM Manager / QA Marketing manager to join the team.

Main Responsibilities:

• Working in Retention Team;

• Assist in implementing the overall brand strategy in various GEOs;

• Analyzing the market and competitors;

• Daily tasks: email checking and content in other communication channels to improve customer retention and increase engagement;

• Monitoring of all sends, clicks and their conversions;

• Monitoring and analysis of segments;

• Onboarding of new employees;

• Conducting Q&A sessions (meetings with each manager about their progress);

• Optimisation of processes, creation of manuals and their transfer to the database;

• Segment analysis;

• Generate new ideas, develop and implement activities / initiatives to maximize positive impact on key business metrics;

• Research customer base, conduct analysis of existing trends, drivers, barriers and patterns of customer behavior;
  

Future Team: 

• Retention Team;

• Designer Team;

• Content Team;

• Development Team. 

What kind of professional are we looking for?

• Experience in the gambling/betting niche in a similar position for 1 year or more;

• Experience with Email newsletters;

• Experience in working with additional communication channels (push, sms);

• Experience with Customer.io CRM system;

• Experience with user segmentation;

• Understanding of basic mailing formats: promotional campaigns, trigger campaigns, chains;

• Basic understanding of how logical operators work;

• Basic knowledge of HTML;

• Knowledge of general internet marketing trends;

• High attention to details;

• Responsibility and self-organization skills;

• Good level of English (both written and verbal), Ua/Ru - native/fluent level.