Hungry Minds is a fast-growing international publishing house that’s making waves in the world of education, entertainment, and art. Our flagship product, The Book, is a vibrant, high-quality encyclopedia on rebuilding civilization, with $3.2 million in pre-orders and over 100,000 copies sold globally! And we’re just getting started. With even more exciting projects in the pipeline, we’re looking for a talented Web Analyst.
Responsibilities:
- Independently search for and identify peculiar insights in website data, build and test hypotheses to improve key metrics
- Investigate changes in metrics and identify the reasons behind
- Enrich data, formulate hypotheses, and test
- Model the effect of hypotheses on performance metrics (correlations, retention, conversion, revenue) – evaluate scale and potential uplift
- Collect and process website data, build dashboards, maintain tools and methods for collecting, processing, storing, and analyzing data, write reports with data visualizations, etc.
Requirements:
- Experience in conducting and analyzing A/B tests is an absolute must
- Knowledge of statistical analysis methods
- At least 2 years of experience as an analyst
- Ability to work with the Facebook API; experience with Zapier and TikTok API is a plus
- Experience conducting experiments and analyzing results
- Knowledge of SQL, Python, BigQuery
- Knowledge and ability to use Google Analytics
- Understanding of website performance metrics (e.g., bounce rate, session duration, conversion rates)
- Familiarity with any BI systems: Power BI (preferred), Tableau, Klipfolio, DataBox
- Experience with e-commerce analysis is desirable
- Understanding of various attribution models is a plus
- A degree in mathematics or technical fields is a plus