Perform surveys, interviews, and focus groups for obtaining actionable insights about the consumer’s needs and product usage experience;
Perform consumer research and competitive analyses to develop in-depth knowledge of buyer personas, key category trends, and competitive landscape;
Working with research tools as the key to finding ideas and hypotheses.
Knowing user’s research: CES, CSAT, NPS, SUS, UMUX;
Knowledge quantitative and qualitative research;
Working with CJM;
Usability testing.
Experience in the position of Product Marketing Manager, UX Researcher from 2 years;
Experience with web, mobile;
Multifunctional work with different stakeholders;
Experience with marketing research:
NPS;
CES & CSAT;
CSI.
Product & Competitors research;
Custdev full cycle;
Experience in depth interviews;
Knowledge of quantitative and qualitative research;
Knowledge how to create person portraits.