For which tasks (responsibilities)?

IGaming product is looking for a talented CRM manager / Email marketing specialist / Retention manager to join the team.

Main Responsibilities:

• Working in Retention Team;

• Assist in implementing the overall brand strategy in various GEOs;

• Analyzing the market and competitors;

• Develop, launch and oversee automated and manual email, push, sms campaigns to improve customer retention and increase engagement;

• Monitor their quality, analyze their effectiveness, prepare reports on them;

• Develop and implement customer segmentation strategies to ensure relevance and targeting of messages to different customer segments;

• Generate new ideas, develop and implement activities / initiatives to maximize positive impact on key business metrics;

• Research customer base, conduct analysis of existing trends, drivers, barriers and patterns of customer behavior;

• Conduct A/B testing of business hypotheses through the launch of new campaigns.

What kind of professional are we looking for?

• Experience in the gambling/betting niche in a similar position for 1 year or more;

• Experience with Email newsletters;

• Experience in working and setting up additional communication channels with existing customer bases;

• Experience with Customer.io CRM system;

• Experience with user segmentation;

• Understanding of basic mailing formats: promotional campaigns, trigger campaigns, chains;

• Basic understanding of how logical operators work;

• Basic knowledge of HTML;

• English -  A2 level; 

• Knowledge of general internet marketing trends;

• High attention to details;

• Responsibility and self-organization skills;

• Proficient level of English (both written and verbal), Ua/Ru - native/fluent level