Marketing

User Acquisition Manager (Games) Full-time

We are looking for an experienced UAM from the mobile gaming industry to drive growth to our casual games.

As the User Acquisition Manager, you will own the mobile performance marketing which means for you significant budgets for customer acquisition campaigns, doing more and more creativity iterations, media buying tests, and using all mobile app advertising channels and mobile ad networks to hit the ROI goals.

You will have a direct impact on the success of our games and apps.

What are you working on?
  • Genres: Action, Simulation
  • Platforms: Mobile
For which tasks (responsibilities)?
  • Developing UA channels;

  • Implementing effective tools for traffic assessment, advertising campaigns, etc.;

  • Creative concepts generation;

  • Conducting experiments on the effectiveness of procurement, analyzing the results;

  • Cohort analysis and search for insights;

  • Negotiating with partners for the traffic procurement;

  • Collaboration with monetization/product team.

What kind of professional are we looking for?
  • Work experience in UA in gamedev for at least 2 years;

  • Experience with any of the following: Paid Social Networks, TikTok, Snapchat, Unity, ironSource, Mintegral, Vungle, Liftoff, or similar — is a must;

  • Intermediate + English;

  • Experience with budgets 500k$+ monthly;

  • Experience with mixed monetization (IAP, advertisement, subs).

Overview

  • Employer: PlayMe Studio
  • Job Title: User Acquisition Manager (Games)
  • Published: 1 month, 1 week ago
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