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ASO/ASA Manager Full-time

We are Joyteractive - a leading mobile game developer and publisher specializing in the captivating world of puzzle games. Today, our team boasts 60+ rockstar professionals, and we're on the lookout for talented individuals to help us dominate the world of puzzles!

Cryptogram: Word Brain Puzzle  is our leader, currently holding the #1 spot among all Word IOS, Android games in the US.

We're looking for a skilled ASO/ASA Manager. You'll play a crucial role in driving organic growth for our games. We're looking for a passionate and experienced professional to develop and implement effective ASO and ASA strategies that boost visibility and downloads on the App Store and Google Play. Ready to take on this challenging and rewarding role? Apply now!

What are you working on?
  • Genres: Puzzle, Casual
  • Platforms: iOS, Android
For which tasks (responsibilities)?
  • Development and implementation ASO strategy and processes for the company's games portfolio to increase visibility and mobile app downloads

  • Monitoring and analyzing keywords, metadata, app descriptions for all available localizations, and other factors to optimize app store rankings (App Store, Google Play, etc.)

  • Formulating hypotheses and сonducting A/B tests of app icons, screenshots, videos and descriptions

  • Creating custom flow, working with CPP and CSL

  • Analysis of competitors' ASO strategies, monitoring trends

  • Maintaining and improving the featuring direction

  • Planning and running Apple Search Ads campaigns to maximize diversification and scaling across keywords and GEOs

What kind of professional are we looking for?
  • 3+ years of experience in ASO/ASA management

  • Strong knowledge of ASO fundamentals and its tools (App Store Connect, Google Play Console, Sensor Tower, etc.)

  • Experience in testing marketing creatives

  • Experience with CPP and CSL

  • Experience with ASO tools (AppFollow, ASOdesk, etc.)

  • Analytical skills and ability to interpret data to make decisions

  • English language proficiency at a level sufficient to read, analyze international data, trends and communicate with partners

    Will be plus:

    • Experience in Gamedev

    • Experience working with games with IAA monetization

    • Experience with UA campaigns

    • Experience with AI: chat GPT, Midjourney, Dall-e

    • Experience in SEO or other related fields

Overview

  • Employer: Joyteractive
  • Job Title: ASO/ASA Manager
  • Published: 2 months, 1 week ago
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