Owns product marketing strategy for specified products (Kaspersky Premium Support, Professional Services and security services) to ensure the customer efficiently progresses through all stages of customer journey.

Required Experience:

• 5+ years of product marketing experience, with at least 2 years in a market-facing role.
• Proven achievements in product marketing of software or services.
• Advanced English proficiency.
• Excellent written and verbal communication skills.
• Team player with strong interpersonal skills and the ability to work independently.

Preferred Qualifications:

• Strong understanding of the corporate cybersecurity market, including segmentation, trends, customer challenges, and key vendors.
• Knowledge of the modern threat landscape and B2B-specific threat environment.
• Familiarity with the enterprise sales process for IT/IT security projects.
• Experience in go-to-market strategy development and product launches.
• Public speaking experience and published works in IT/IT Security press.
• Proficiency in productivity applications like Microsoft Office, Confluence, Jira.
• Familiar with marketing automation tools like Marketo.
• This role offers a dynamic opportunity to shape the product marketing strategy for Kaspersky Premium Support, Professional Services and security services. If you have a passion for cybersecurity and a track record of driving product success, we invite you to apply and join our team.

Key Responsibilities:

Market Intelligence and Competitive Analysis

• Deeply understand our customers, their buying criteria, and decision-making processes
• Understanding of the information security market, its technologies, prospective and drivers
• Stay ahead of competitors, knowing their current strategies and future plans
• Deep work with consulting and research agencies

Product Positioning and Messaging

• Tight collaboration with Product Manager: define target audiences, their needs and problems
• Create compelling product positioning and value propositions that resonate with our target customers personas
• Craft clear and impactful product messaging

Marketing Content Development

• Develop essential product marketing materials: datasheets, presentations, GTM strategy, whitepapers, etc.
• Ensure product marketing aligns with the company’s and brand strategy

Product Launch Management

• Tight collaboration with launch managers, sales academy, competitive analysis team, marketing campaign, social media and PR, business development etc
• Develop launch plans in conjunction with the launch manager
• Conduct training sessions, webinars, and workshops for internal teams and external partners
• Continuously assess the effectiveness of product marketing assets and activities

Thought Leadership and Evangelism (would be a plus)

• Act as the primary thought leader for the products you support, including speaking engagements and written works
• Promote Kaspersky's products at live and online events, collaborating with industry analysts, and writing blog posts